Content Marketing Services
Build likability. Build trust. Build word of mouth. All for the long term.
Content Marketing is here to stay
Appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles. Take it from the pros – true content marketing requires much more to be successful!
At candlelit, our content marketing campaigns focus on three distinct phases of content production and promotion:
Our initial priority for new content marketing clients is to attract as many visitors as we can using infographics, blog posts and other content types. This gives our experienced content marketing professionals the data needed to make future content releases even more successful.
Working from the data generated by our initial round of content posts, we hone in on the topics that your audience responds best to. This allows us to use future content releases to build a base of repeat visitors who will keep coming back to your site long after our campaign is complete.
With an audience established, the final stage focuses on maximizing conversions amongst your new readers. Using both the content marketing data gathered to this point and our extensive knowledge of digital marketing techniques, we’re able to transform your investment in content marketing into higher product sales and greater overall profitability.
